The benefits of online market research
Why do market research?
If you’re starting a new business or launching a new product you should always test the market to see if there are customers willing to pay for whatever you’re planning to offer and to refine your views of the characteristics of your target market. Market research will help you to determine:
-
are you providing something that is wanted
-
how much would your customers be prepared to pay
-
where and how would they prefer to buy
-
who is most likely to buy from you
Why do market research online?
Undertaking market research online is a cost-effective way to undertake bespoke research within your chosen target group. Marketest is a specialist in Online Market Research for business start-ups.
How online market research works
Marketest provides local, national and international market research using a group of more than 550 000 targeted panellists. Questionnaires are posted online for access by a specific number of panellists selected by age, gender, postcode and socio-economic group.
The answers provided by this panel of people, who could be your potential customers, provide an insight into their habits, needs, and preferences which can be used to make a judgement on how likely or not they would be to buy your product.
Questionnaires are usually available online for 2 weeks and the results are then analysed, so within a very short space of time you will have an excellent view of your business’ potential and viability.
Costs will vary according to the number of people in the panel, and their profile.
Getting the most from your online market research
The results can be provided in varying degrees of detail according to your budget and can be used to identify more precise target groups of customers.
Marketest has an experienced team of market research professionals to help you through every step of your research and will provide you with a single point of contact for the duration of your research project.
Contact Marketest for a free quotation for online market research
The benefits of online market research
Why do market research?
If you’re starting a new business or launching a new product you should always test the market to see if there are customers willing to pay for whatever you’re planning to offer and to refine your views of the characteristics of your target market. Market research will help you to determine:
-
are you providing something that is wanted
-
how much would your customers be prepared to pay
-
where and how would they prefer to buy
-
who is most likely to buy from you
Why do market research online?
Undertaking market research online is a cost-effective way to undertake bespoke research within your chosen target group. Marketest is a specialist in Online Market Research for business start-ups.
How online market research works
Marketest provides local, national and international market research using a group of more than 550 000 targeted panellists. Questionnaires are posted online for access by a specific number of panellists selected by age, gender, postcode and socio-economic group.
The answers provided by this panel of people, who could be your potential customers, provide an insight into their habits, needs, and preferences which can be used to make a judgement on how likely or not they would be to buy your product.
Questionnaires are usually available online for 2 weeks and the results are then analysed, so within a very short space of time you will have an excellent view of your business’ potential and viability.
Costs will vary according to the number of people in the panel, and their profile.
Getting the most from your online market research
The results can be provided in varying degrees of detail according to your budget and can be used to identify more precise target groups of customers.
Marketest has an experienced team of market research professionals to help you through every step of your research and will provide you with a single point of contact for the duration of your research project.
Contact Marketest for a free quotation for online market research