Before you started the business you will have done your research and put together an idea of who your target audience is. You can only assume that you will be able to successfully sell your product or service if you know who your customer will be, what their needs are and why they would come to you to fulfil them - what it is about your product that will be irresistible to them.
Once you know this information about your target market, you need to appeal to them through marketing so that they know who you are, what you provide and where they can find you.
Unfortunately lots of business owners don't view marketing as a necessity that will help make their business a success, but more of a stretch on their funds and a large expense. This is always a mistake as the whole point of advertising is to drum up business. The gamble of spending £300 on marketing is made in the hope that you are going to get £1000 worth of business out of it.
Once you have decided on your budget, you need to decide the forms of marketing you are going to spend it on and start to gauge how effective it is. Websites like Instant print
offer a great range of print solutions for your marketing needs at competitive rates. Posters, flyers, and business cards can all be found here and can be a great asset to your business. They serve well to keep your brand in people’s minds.